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Editor’s Pick. Honda ‘Problem Playground’

Agency: Wieden + Kennedy

Client: Honda

Honda's passion for finding solutions to problems through engineering is highlighted in a new TV ad that builds on a recent online, radio and print campaign based on the issues of problem solving.

‘Problem Playground’ aims to highlight Honda's engineering innovations to reduce environmental impact and features the car manufacturer’s FCX Clarity – claimed to be
Thousands of Rubix cubes, four construction teams and a cast of over 140 people were required to bring the ad to life.

It also features a clever chain reaction with spoons and polystyrene cups during a brief tea break, that pays homage to Honda's award-winning "Cog" ad.

Th ad closes with a voiceover saying, "When you love solving things, isn't every problem a playground?"

Honda's ad builds on the car firm's recent online, radio and print campaign that also focused on the idea of puzzles.

Ian Armstrong; Honda UK, Manager - Customer Communications, said that for the past few years the brand’s campaigns had told different stories about Honda.

He added, “This campaign takes this to the next level and allows us to showcase some of the many environmentally focused technology innovations we have been developing since the 1950s as well as some our future products."

AJR
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