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Loopylove new website

Agency: In-House

Client: Loopylove

UK dating site Loopylove.com is claiming to have launched the first online dating community.

The website has been redesigned to incorporate tools used by social networking sites, such as Facebook, to create the UK’s first online dating community.

Loopylove.com’s 1.2 million members will be able to personalise their pages, send a cheeky smile or wink to someone who catches their eye, post messages on each other’s ‘love wall’.

Daters can also try out the new ‘Loopy lovebomb’ which sends out a message to hundreds of members at the same time. Or they could choose to ‘Go Loopy’, a tool that randomises their search and may produce a few surprises!

These new tools are blurring the lines between social networking sites and online dating, bringing a more sociable, interactive element into online dating and putting the fun back into meeting people online.

Marketing Director of Loopylove.com Tabitha Coupe said, “These new social networking tools are a perfect addition to the redesigned site as they allow our members to experience online dating in a fun and safe environment.”

AJR
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