Tripp, the exclusive retailer of luggage to Debenhams, has launched a campaign to promote two new ranges of luggage in Ireland.
The three month campaign aims to raise awareness of John Rocha’s new Punch Work Collection, a seven piece signature range in John Rocha’s black and taupe colours.
The campaign also sets out to promote the latest travel range from Orla Kiely, a unique and instantly recognisable set featuring wheeled suitcases, hand luggage, laptop cases and a vanity case.
The campaign has been planned and created in the UK by digital media agency, NUMO Group, and involves PR and digital advertising across two of Ireland’s largest media platforms, the Irish Times and RTE.
The objective of the campaign is to drive traffic to Tripp’s new website trippluggage.ie and to capture data in new market segments from a series of online competitions.
“Tripp only entered the Irish market in the last few months, so this campaign will play a vital role in increasing the brand’s visibility amongst a key ABC1 target audience” says Steve Tomkinson, director of NUMO.
Steve continued, “We are confident that Tripp’s target audience will get plenty of opportunity to see the brand and take part in our competition to win some of the most exclusive luggage ranges on the market.”
Each month of the campaign, competition entrants get the chance to win up to €700 worth of luxury designer luggage from both John Rocha’s Punch Work Collection and the new range of Orla Kiely luggage.