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TDA for Schools ‘Wind Tunnel’

Agency: DDB/ Feel Films

Client: TDA for Schools

The Training and Development Agency for Schools has launched a new TV and cinema campaign created by Feel Films and DDB London.

Building on last year’s commercials in which children talked direct to camera, award winning director, Benito’s ads aim to capture inspirational teachers in the classroom, as they find creative techniques for communicating with pupils.

The series of four films, including ‘Wind Tunnel, above were shot over four days at the Petchey Academy in North London.

After a nationwide search, four teachers were chosen for their innovative and inspiring teaching techniques.

Each teacher was brought to the school with their actual class of students where they were ultimately filmed in an observational and incognito style on three Arri D20 cameras running simultaneously.

The intention of the ads, commissioned by Jeeve Gupta, Strategic Communications Manager at the TDA, was to capture the teacher and a real class in action with as little interference from the filmmakers as possible.
The executions finish with the endline “Turn your talent to teaching.”.

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