Agency: RKCR Y&R
New work to celebrate the screening of the ‘Six Nations’ on the BBC is taking a leaf from the movie blockbuster, ‘300’.
The ad aims to dramatise the unique rivalry of the six nations from the opening line, “It is said these men descend form warrior gods.”
While the style of photography emulates the film which saw the Spartan fighters stand off against their Persian enemy, the soundtrack has been lifted directly from the movie.
“Prepare for glory,” it says in the closing seconds while artwork reminiscent of ‘£00’ flashes on the screen.
It was commissioned by, Louisa Fyans, Head of Marketing and Communications BBC Sport, and Karen Potterton Marketing Manager BBC Sport