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Orange Gold Spot ‘Snoop Dogg’

Agency: Mother

Client: Orange

US rapper, actor and superstar Snoop Dogg is starring in the first 2008 series of Orange’s ‘Gold Spot’ cinema adverts.

The latest campaign, which is designed to remind people to turn off their phones before the start of a film, features Snoop recording a track for the end credits of his latest film.

Orange executives Dresden & Elliot interrupt the rap-star and ask if he can consider changing some of his lyrics.

Advertising agency Mother is behind the ads, which have featured stars such as Michael Madsen, Mena Suvari, Val Kilmer and Macauly Culkin, all taking starring roles.

Head of Advertising and Design for Orange UK, Rachel Macbeth, said, “Snoop is the first in a line up of exciting celebrities who are working with us this year.

“Over the past four years our Gold Spots have become a great platform for actors to reach UK audiences, and are now an integral part of the cinema experience.”

Strategy Director, Mother, Dylan Williams, said big bucks were not needed to get Snoop onside.

“He got involved because he liked the campaign and liked what we were doing. And we think this shows in the end result,” he concluded.

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