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Soccer sandwich-board kit

When does advertising get just plain silly? You can see the answer here.

A women’s park football team has ushered in “a new era of football kit sponsorship” by playing its first match under a new sponsorship deal which requires its players to compete wearing 2-kilo sandwich boards bearing the new of its new sponsor.

Yes, we're checked the date, and it's not April 1.

Battersea WFC of the London & SE Regional Women’s Football League recently played its first match wearing the sponsored boards, on the back of signing a new sponsorship deal with craigslist.co.uk, the online notice-board and classified ads website.

The double-sided sandwich boards weigh two kilos (4.4. lbs) each and consist of two large display boards (60 x 80 cms), made of plastic, printed with a football shirt sporting a large Craigslist logo.

The opening match under the new deal was played against the club’s B team, whose members competed in conventional strip.

“Yes, some of the players found the sandwich boards unwieldy”, admits Veena Joory, club secretary of Battersea WFC. “But on the plus side, the boards did wonders for our defensive walls at free-kicks.”

“We are thrilled to have struck such an innovative deal. It could change the face of football sponsorship,” Jim Buckmaster, CEO of Craigslist, said, we hope with his tongue stuck firmly in his cheek.
 
 “Personally, I’ve never understood the sense of paying to sponsor a sports team and then printing your name on the kit so small that fans can barely read it. Craigslist users like their ads to be bold and clear – and so does its management.”

The sponsored sandwich boards boast adjustable straps for comfort and rounded corners for safety. Like the latest high-tech kit fabrics, they are also highly “breathable”, with large air-holes at both the side and top.

AJR
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