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Tommy Hilfiger Denim interactive window

Agency: Pixel Inspiration/ Ministry of Experience

Client: Tommy Hilfiger Denim

Tommy Hilfiger Denim is inviting customers at its retail store on Trinity Street, Dublin, to join the Hilfiger Hall of Fame, by adding their pictures to an interactive wall using pioneering interactive storefront technology.

The store features unique through-window touch screen technology, providing an interface for passing shoppers to capture, stylise and submit their image as part of collage of images being shown on digital screens in the shop windows.

The digital storefront enables customers to interact with the Hilfiger brand even outside of business hours. At the end of the campaign, customers will be able to return to the store and have their own T-shirt specially printed using the image they created as the design.

A selection of images from each participating store will also be broadcast via 7KW projectors on to a selection of high profile public buildings in Dublin.

This is the first time a global fashion brand has embraced an interactive outdoor format to create a unique channel for 24/7 dynamic relationship with its customers.

The campaign also serves as mechanic for driving subscriptions to Hilfiger’s email newsletter, with users being asked to opt-in when uploading their images.

The campaign was created by Hilfiger’s marketing agency Ministry of Experience, who approached Paradigm AV to develop the unique interactive hardware.

Pixel Inspiration, the digital signage agency, developed the interactive software that powers the touch screen displays and their attached cameras.

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