Agency: Euro RSCG
Client: Fire Kills
A new campaign launched by the 'Fire Kills' campaign is delivering the stark message to 'Pull Your Finger Out' and check your smoke alarm.
Fronted by Julie Walters, the advert highlights the devastating and potentially fatal consequences of not testing your alarm often enough.
Running in England from until March 9, it shows the horrific aftermath of a fire in the home with a burnt out kitchen providing the backdrop to the scene.