Agency: StrawberryFrog Amsterdam
Client: Onitsuka Tiger
A giant ‘city in a sneaker’ sculpture called the ‘Electric Light Shoe’, serves as a centrepiece for Onitsuka Tiger’s integrated global brand campaign for 2008.
Measuring one-meter long. it is based on the brand’s sneaker shape and pays homage to the city of Tokyo in miniature.
In this genius ad we pan out from a pair of sneakers and going on a flying tour of the city before seeing the sneaker city in all it’s neon glory.
It builds on StrawberryFrog’s ‘Made of Japan’ strategy that last year featured a campaign built around a sneaker made up of Japanese ephemera.
Founder and CEO of StrawberryFrog, Brian Elliott, said, “By celebrating Ontisuka Tiger’s local roots, we have created a campaign of truly global interest.”