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Editor’s Pick. Onitsuka Tiger ‘Electric Tiger Land’

Agency: StrawberryFrog Amsterdam

Client:  Onitsuka Tiger

A giant ‘city in a sneaker’ sculpture called the ‘Electric Light Shoe’, serves  as a centrepiece for Onitsuka Tiger’s integrated global brand campaign for 2008.

Measuring one-meter long. it is based on the brand’s sneaker shape and pays homage to the city of Tokyo in miniature.

In this genius ad we pan out from a pair of sneakers and going on  a flying tour of the city before seeing the  sneaker city in all it’s neon glory.

It builds on StrawberryFrog’s ‘Made of Japan’ strategy that last year featured a campaign built around a sneaker made up of Japanese ephemera.

Founder and CEO of StrawberryFrog, Brian Elliott, said, “By celebrating Ontisuka Tiger’s local roots, we have created a campaign of truly global interest.”


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