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ADVERTISING CAMPAIGNS

Heinz Baked Beanz 'Snap Pots'

Agency: McCann Erickson

Client: HJ Heinz Co Ltd

Heinz Baked Beanz have launched a new marketing push to promote a new ‘Snap Pots’ variant - four individual 200 gram portions of baked beans that can go straight into the microwave.

McCann Erickson’s TV ad utilises a split screen to demonstrate the four-portion packaging format that hit shelves late in 2007.

It features a spectrum of Heinz Baked Beanz lovers, highlighting the wide appeal of the product.

The music, Anita Ward’s ‘Ring My Bell’, also enhances the message of microwave convenience.

“Since its launch in October, Snap Pots has taken the grocery aisle by storm,” said Nathan Ansell, Senior Brand Manager for Heinz Baked Beanz and Pasta Meals.

“These catchy ads will create further awareness and demand for Snap Pots which has received a red hot welcome from consumers.”

AJR
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