Client: Virgin Atlantic
Virgin Atlantic has launched a new film showcasing the brand new Upper Class experience, and the new Upper Class wing recently launched at Heathrow T3.
Created by RKCR/Y&R it features actor John Hannah and builds on the success of a heavyweight press and outdoor push by RKCR/YR and Virgin in late 2007.
Additional press, outdoor, digital, and below-the-line creative complete the package of integrated communications.
Rooted in the concept of time, and born from the insight of what a precious commodity that is to Virgin Atlantic customers, the film aims to take viewers on a journey, defining just how effortless airline travel should be.
Following a long line of famous passengers, the film also features actor John Hannah, as he enjoys the stunning experience now available on Virgin’s Upper Class.
Sales & Marketing Director at Virgin Atlantic, Paul Dickinson, said, “The new campaign brings the proposition to life, not just in the way it demonstrates speed, but in the supremely elegant look and feel we have created in the Upper Class Wing."
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