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BBC Three ident ‘I will survive’

Agency: Red Bee Media

Client: BBC Three

Red Bee Media has created a new brand identity for BBC Three to help position the channel as a multiplatform entertainment hub for the young.

Idents aim to, “introduce a unique and vibrant world of places and characters alongside a new logo, colour palette and graphic system.”

The new work aims to strategically set out the new positioning of the channel, its brand personality and tone of voice.

In this execution Little Britain character actor, Matt Lucas, is given the impersonation treatment.

Head of Marketing for BBC Three Comedy and Entertainment, Reemah Sakaan, said, “BBC Threeis a digital pioneer and we are very excited to have created a brand identity that both captures this maverick spirit as well as trailblazes content branding for a multi-media youth brand”.

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