Canada has done the impossible – it has shrunk down seven of its provinces to fit under a dome the size of a railcar.
Londoners are being asked to step outside their bubble and into the Canada Tourism Commission dome at Canary Wharf until early February.
The experiential activity is being backed by promotional press activity in the Metro and Guardian and outdoor on London Underground.
Online activity includes interactive banner ads on sites such as msn and Trip Advisor as well as adopting an extensive search engine optimisation strategy.
“We’re letting some wildlife loose in London,” warn the CTC. You have been warned.