What do you get when you cross a lesbian porn site with a MySpace Avatar? The result is a promotion on Flickr.com.
The photo sharing site that hosts millions of images is being used as a promotional tool for bestforlesbians.com – warning, this site is Not Safe For Work (NSFW).
A number of humorous images - some NSFW – featuring some randy ladies and a MySpace avatar passing comment have been seeded on the site.
The move’s been made presumably by an insider to drive membership and because of its humorous approach is fast becoming a popular viral.
The relevance to marketers? The porn industry has been spearheading digital advertising from the earliest cyber days, way before many other sectors got in on the act.
Though we're not sure how many FMCG brands are going to follow suit on this occasion.
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