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Vodafone ‘Fridge Magnets’

Agency: BBH

Client: Vodafone

BBH have created an inspired piece of outdoor at Heathrow Terminal 1 to engage travellers departing from one of world’s busiest airports.

The brief was to devise creative to live in a long-term outdoor site that would encourage people to “Make the Most of Now”

Their solution was fridge magnets and the build was created after a gruelling process of negotiations with suppliers, media owners, legal and health and safety officers..

The special build is just one of a number of executions forming a Vodafone Global Airport Brand Campaign, others featured on the Heathrow Tunnels and at different sites at Stansted.

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