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Warner Bros ‘Sweeney Todd’ Shave Off

Agency: Kinetic

Client: Warner Bros

Warner Bros have created an experiential marketing stunt as part of a multi-format campaign to promote Tim Burton’s latest film, ‘Sweeney Todd’.
Staged by Kinetic, PHD and Titan Outdoor, London commuters are being offered a free expert wet shave from London’s favourite barbers GEO F. Trumper at specially created barbers stands set up at Liverpool Street and Victoria train stations.

Let’s hope they don’t follow the story-line too closely!
A barber stand, created by Warner Bros. and Titan Outdoor, will be set up at Liverpool Street and Victoria train stations next week to raise awareness around the latest Tim Burton and Johnny Depp film due for release on Friday 25th January.

The stand has been made to look exactly like a traditional Victorian barbershop and is fully operational (including sinks, water heaters and drainage), allowing the barbers to carry out professional wet shaves with real cut-throat razors. 
The stunt is being supported by an outdoor campaign, which includes roadside six sheets, Adrail four sheets, premium large formats and 20 second ads running on Titan’s digital Transvision screens at the stations, as well as ATM ads in and around the Fleet Street area.

Actors in Victorian costume will also be at the stations directing people to the stands.
Account Director at Kinetic, Luke Willbourn, said, “Warner Bros. were looking for a high impact, creative campaign to engage with an upmarket audience in a high traffic location.

“By experiencing a close shave consumers should remember Sweeney Todd whilst considering their weekend plans!”

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