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Gillette 'Champions Today'

Agency: BBDO

Client: Gillette

Bye bye Beckham. Hello Tiger Woods, Roger Federer and Thierry Henry.

The three sports heroes have been revealed as the new faces of Gillette - the Gillette Champions - in the launch of a new TV ad.

The high profile TV campaign is the largest sports marketing campaign in Gillette’s 108 year history and features the Gillette Champions in black suits talking about how important preparation is to them.

It is set against a backdrop of vintage footage showcasing their extraordinary talents and concludes with the new tagline “Prepare to be your Best Today”. 

Gillette Brand Manager, Nathan Homer, said, “These three athletes were chosen for both their outstanding sporting performances and also their performances off the field; in their charitable actions, support of social causes and for their reputations as icons of true sporting values.”

AJR
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