Agency: McCann Erickson
Client: Center Parcs
Center Parcs are aiming to promote the “overall changing face” of their resorts on the back of significant investment in their latest campaign.
Featuring a family’s experiences at the UK short break destination, the ads showcase the newly restyled accommodation and range of exciting activities and experiences available at each of the four Center Parcs villages.
TV is being suported by cinema, direct mail and PR together with the brand’s biggest eve online marketing campaign.
Center Parcs sales and marketing director, Colin Whaley, said, “Our new advertising campaign is designed to showcase the ongoing evolution of Center Parcs as a high quality family break. For me, what really shines through is the standard of our accommodation following the recent £60m upgrade’
“We hope this ad will create a real emotional connection with families and persuade them that the unique ‘Center Parcs experience’ really is the place to create their own magical family moments.”