Persil has launched a new campaign to promote the environmental credentials of its Small & Mighty product.
The new ‘Pop Up Book’ work from BBH aims to demonstrate that because the product is twice as concentrated as the former 1.5L dilute liquid bottle, it offers several environmental benefits.
While the new 750ml bottle still offers the same number of washes as the larger bottle it only uses: half the water to make it; half the packaging and half the lorries to transport it.
All this is told through a simple and child-relevant executional device featuring a real-life pop-up created specifically for this campaign.
Media is planned and booked by MindShare.