First commercial of the year from DLKW is for Halifax, turning another member of staff into a TV star.
Fresh from a call centre in Leeds, Thomas makes his star this ad to promote Halifax’s High Interest Current Account product.
It’s being supported with a micosite halifaxsomethinggood.co.uk which hosts the ad in full, as well as a selection of behind-the-scenes footage.
Users can also learn the moves to the 'Something Good' dance. One for at home as opposed to in the office, we think.
The campaign also involves posters and third party online advertising.