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Holocaust Memorial Day Trust ‘Flicker book’

Agency: Knifedge

Client: The Holocaust Memorial Day Trust

The Holocaust Memorial Day Trust has produced a series of hard-hitting short films to mark this year’s Holocaust Memorial Day on January 27th 2008.

The ten short films, each under one minute long, have been produced  by creative network Knifedge to be used primarily as a learning resource for secondary schools and local communities.

The films can either be viewed as one complete DVD or in individual episodes. 
Each short film examines a different aspect of the Holocaust, genocide, discrimination and diversity.

In this opening episode, viewers see a pair of hands flicking fast through a photo album of numbered victims of the Holocaust, one photo per page.  A shocking voiceover explains that at this rate, it would take 15 days to view all the victims of the Holocaust and Nazi persecution.
Other executions include powerful testimonies from survivors of the Holocaust and a parody of “The Gallery” from Tony Hart’s Vision On programme, featuring pictures drawn by children at Auschwitz and other concentration camps.

Each film concludes with the tagline that is the theme for this year’s Holocaust Memorial Day – “Imagine…remember, reflect, react.”

CEO of The Holocaust Memorial Day Trust, Chris Shaw, said, ”We want people to remember the victims of the Holocaust, Nazi persecution and other genocides, reflect on what has happened in the past, and ultimately react to discrimination wherever they find it in today’s society."

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