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ADVERTISING CAMPAIGNS

Orange Interactive Shop Window

Agency: The Alternative

Client: Orange


Orange has developed a unique way to engage passers-by on busy London streets.

In addition, this innovation has provided Orange with a fun way to excite and entertain customers for hours after their retail store has closed for the day. 

An installation in the Carnaby Street store's main window employs a large projection screen and highly advanced piece of motion capture technology that allow users to activate news, film clips, music videos and many of Orange's unique services.

To 'use' the window all consumers need is a hand, and the ability to wave it wildly in the air.

Creative Director of The Alternative, Gavin Martin, says, “This really is the next generation of the user interface. We wanted to throw out all the traditional ways if interacting with technology and start from scratch. We created this with the needs of humans in mind, not computers.

"Many people find it hard to imagine but a few people have referenced the film 'Minority Report', with the exception that with our interface you don’t need a 'magic glove', or indeed a controlled environment to use this.”

To see the window in action check out the video below.

AJR
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