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ADVERTISING CAMPAIGNS

FSA ‘Trafficlights Painting’

Agency: The Nice Company

Client: Food Standards Agency

The Food Standards Agency (FSA) has roped in the vocal talents of Dawn French in a new TV ad campaign.

Part of its ongoing activity to encourage shoppers to look for and use traffic light labels, three 10” executions from the Nice Company will air for three weeks during GMTV.

They aim to remind shoppers that they can find red, amber and green traffic light labels on many food products to help make healthier eating easier.

The TV is being supported by ourdoor on buses across the country and feature articles in a selection of TV magazines.

To date, 8 retailers, 16 manufacturers and 4 service providers are using traffic light labels on products.

AJR
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