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VisitBritain ‘Culture 08’ website

Agency: Milton Bayer

Client: VisitBritain 

Visit Britain has launched a year long £250,000 campaign to inspire Britons to holiday in England.

‘Enjoy England Culture 08’ from the England Marketing team at VisitBritain showcases a wealth of cultural attractions, destinations, events and experiences in the country.

The enjoyengland.com/culture website incorporates a search facility which allows users to search by Region, Theme, Event and Date – and incorporates an option to search geographically and interact with Google maps.

Selected events can be incorporated into the users own personal travel planner – providing a step-by-step cultural travel itinerary for the users next holiday or day out

The site is being supported by a national newspaper promotion and supplement, online marketing, advertising in niche publications, direct mail and public relations.

VisitBritain’s England Marketing General Manager, Laurence Bresh, said: “This is our opportunity to shine the spotlight on the wealth of exciting events that are taking place throughout England throughout the year.

We want to encourage our visitors to create their own cultural calendar of events, exhibitions, shows and scenes, and get out and about enjoying short breaks in their own country.”

AJR
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