Client: Ocean Village
Cruise company, Ocean Village has roped in the vocal talents of Tamzin Outhwaite for its first ever television advertising campaign.
Promoting the company’s summer 2008 cruise itineraries, the £400K campaign is screening in the Granada, Central West and Yorkshire ITV1 regions.
The creative plays upon the brand’s strapline ‘the cruise for people who don’t do cruises’ and pushes a strong TEXT call to action in partnership with one of the Granada region’s biggest high street travel agents – Travelcare and Co-op Travel.
The TV activity is being supported a 40 second radio advertising campaign on Century FM, Smooth North West, 100.7 Heart and Real Radio Yorkshire and regional press activity.
Instore marketing materials for travel agencies include shelf wobblers and POS visuals, which reinforce the distinctive TV visuals.
Head of Marketing, Ocean Village, Gill Haynes, “We’re keen to harness the additional impact and cut-through TV can deliver for Ocean Village in the post-Christmas travel advertising frenzy.
“By focusing on the brand’s signature colours and laid-back, casual style, we’ve aimed to produce an ad that motivates cruise virgins, has a fresh, upbeat feel and is inalienably Ocean Village.”
She added, “The partnership with The Co-operative Travel gives us the chance to work with an agent with significant presence in the key Granada, Yorkshire and Central areas and a strong commitment to getting more than its fair share of the burgeoning UK cruise market.”