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HSBC 'Green Sale'

Agency: JWT

Client: HSBC

Animals are the new green. Want to make your brand look ecologically friendly? Then rope in a few animals.

It worked for energy company E.On last year and now HSBC are following suit with cheeky monkeys and the like.

The purpose is to highlight how the bank is attempting to save the Brazilian Rainforest.

At last, a reason for a bank to make you smile.

AJR
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