Agency: Art Technology Group
Bulgari has selected the Art Technology Group (ATG) as its e-commerce provider, in order to create a stylish, well-designed website which mirrors the luxury retailer’s brand values.
Bulgari.com offers users the chance to learn more about the retailer, browse, and purchase a range of items, from jewels to luxury hotel accommodation.
The retailer wanted a web platform that would reflect its unique culture online, while improving the browsing and buying experience for online customers.
ATG Commerce software will help Bulgari to personalise the entire online buying experience, making it easy for customers to not only find, compare and purchase desired products but also register for gifts and pre-order products, helping the luxury retailer to offer exclusive deals to special customers and encourage loyalty.
“As a leading luxury retailer we wanted to develop a website that would match our brand in class and style, while also offering customers the best possible functionality when searching and purchasing” said 'Massimo Paloni at Bulgari.
“We believe in fostering very close relationships with our buyers and feel that the news siteoffers the best solution for personalisation and tailoring our online presence to each customer’s needs.”