New Brooks Brothers flagship store

Retail designers rpa:vision has collaborated with U.S. brand Brooks Brothers to create a new interior for its flagship Edinburgh store launch.

The brand launched in the UK two years ago and this new location marks the first step outside London. Brooks Brothers is America’s oldest (est. 1818) fashion retailer, specialising in business suiting for men and women as well as the smart/casual ‘Ivy League’ style with which the company is synonymous.

The new store in Edinburgh’s George Street attempts to mix the Brooks Brothers brand heritage with the Georgian architecture of the building that serves as its new home. The result is a store which aims to maintain strong visual links with the brand’s US environments but has a distinctly British twist.

Managing director of Brooks Brothers, John Hind, said, “The UK is a significant development opportunity for Brooks Brothers as part of its International and European development plans.

“An atmosphere to reflect the refined tastes of the Brooks Brothers shopper was the goal and rpa has delivered, cleverly mixing America with the UK and the past with the present.”

Nigel Collett, of rpa:vision, added, “The look and feel of the Brooks Brothers stores is a clever fusion of American classic clothes store and the traditional gentlemen’s outfitter that has all but disappeared from our high streets.

"The interior of the Edinburgh store with it dark wood panelling, antique crystal chandeliers and an assortment of antique furniture draws heavily on the heritage of the brand and works sympathetically with a listed building.”