ITV has launched its first series of campaigns as created by Bartle Bogle Hegarty (BBH), its advertising agency appointed in October.
Off-air campaigns for the brand-new interlinked dramas ‘Moving Wallpaper/Echo Beach’ include posters and press, as well as online work from ITV’s digital agency Dare.
The push also includes campaigns for the comedy drama series ‘Honest’ and ‘Primeval’.
The marketing activity coincides with the unveiling of a new look ITV1 schedule in 2008, which sees the return of News at Ten, an increased focus on weekday peak time hours and a revitalised weekend line up.
ITV Group Marketing Director, David Pemsel, said, “BBH is delivering a refreshing approach and tone to ITV’s off-air marketing which lead us into the new era of our content-led strategy.
“With a higher level of aspiration, we will continue to engage our mainstream audiences in clever and entertaining ways. Viewers will also see more synergy across ITV’s channels.”
BBH’s remit is to develop off-air creative work across the ITV channel portfolio working alongside ITV Creative, who continue to produce all on-air creative, and Dare, ITV’s digital agency.