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ADVERTISING CAMPAIGNS

Innocent ''Carlos Cockerel'

Agency: Lowe

Client: Innocent Drinks 

Innocent like making TV ads. But this time there's no man-in-a-pink-tshirt. They're focusing more on their drinks and what makes them special.

The drinks brand are hoping viewers will be unsurprised to hear that the special stuff is fruit (lots of it) and the smart people who help them find it and blend it into some fine recipes.

This version features Innocent's friend Carlos from the Rainforest Alliance who help them to source their fruit responsibly.

AJR
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