Full-service agency WFCA has created, planned and bought the media for Bathstore’s Winter Sale campaign, which runs until the end of January.
The ads focus on discounts and price whilst retaining a feel of aspiration, style and quality by using ice and water to link the scenes together and show off the products.
The ad features Hermione Norris as the voiceover and is being supported by national newspaper, home interest and lifestyle magazine ads and inserts; 48 sheet posters in London; radio (including Magic and Heart FM) and online (including MSN and Yahoo).
Head of Merchandising at Bathstore, Brian Harris, said, “We have a wonderful range of products at unmatched prices this January and we set out to get this across in an ad that also communicates our passion for Bathrooms.”
Creative Director at WFCA Greg Phitidis, added, “January sale ads can drive viewers mad with their relentless TVRs and cheap execution.
“We believe that with Bathstore we’ve created an ad that is both motivating, watchable and adds to the brand values.”