Agency: Big Communications
Big Communications has produced the definitive ‘WKD Guide to Christmas’ as part of a multi-million pound Christmas campaign for the drinks brand.
The hilarious 20-page booklet, which appears exclusively in the current edition of popular magazine ‘Nut’s’, is just one of a number of through-the-line activities to have been devised by Big Communications for WKD, part of Beverage Brands.
The campaign, which uses the strapline ‘Have You Got a WKD Side’, helps consumers navigate their way through the run up to Christmas.
It is supported by a major six-sheet poster campaign in and around major cities and POS kits for the on-trade. A nationwide TV campaign has also been rolled out together with a complimentary website - ladsxmas.com
Creative Director at Big Communications, Craig Buzzel, said, “Christmas is often about buying things last minute. Which is why WKD, through Big Communications, thought it would be a good idea to help with a few festive ideas.
“We‘re delighted with the results, and hope it proves to be a real cracker with readers.”