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ADVERTISING CAMPAIGNS

WKD Christmas guide

Agency: Big Communications

Client: WKD

Big Communications has produced the definitive ‘WKD Guide to Christmas’ as part of a multi-million pound Christmas campaign for the drinks brand.

The hilarious 20-page booklet, which appears exclusively in the current edition of popular magazine ‘Nut’s’, is just one of a number of through-the-line activities to have been devised by Big Communications for WKD, part of Beverage Brands.

The campaign, which uses the strapline ‘Have You Got a WKD Side’, helps consumers navigate their way through the run up to Christmas.

It is supported by a major six-sheet poster campaign in and around major cities and POS kits for the on-trade. A nationwide TV campaign has also been rolled out together with a complimentary website - ladsxmas.com

Creative Director at Big Communications, Craig Buzzel, said, “Christmas is often about buying things last minute. Which is why WKD, through Big Communications, thought it would be a good idea to help with a few festive ideas.

“We‘re delighted with the results, and hope it proves to be a real cracker with readers.”

AJR
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