Full-service digital agency twentysix has refreshed the Waitrose.com site with festive colours and Christmas spirit for the holiday season.
The site was entirely relaunched this summer adding a raft of clever customer-orientated upgrades and additions to content and functionality, bringing it bang-up-to date.
Twentysix has “re-skinned” the site ahead of Christmas, temporarily replacing Waitrose’s normally green colour scheme with Christmas red.
This year’s campaign has been incorporated across the main site and fits closely with Waitrose’s above-the-line Christmas activity under the banner “A Feast of Ideas’.
The ‘Christmas at Waitrose’ section is divided into Gifts, Planning, Food and Parties.
Waitrose e-commerce manager, Fiona Hall, says: “We are very excited about our Christmas site this year. We wanted to provide online customers with the same level of expertise, advice and service they would receive in a Waitrose branch. Our Christmas site does just that and integrates well with our offline communications too.”