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Smooth Radio north-east launch campaign

Agency: Clear Marketing Communications

Client: Smooth Radio

A bus back campaign is to take place across the north-east of England throughout January to support the launch of the latest Smooth Radio station.

The creative from Clear Marketing Communications features artists and their hit songs, such as Rod Stewart and “Want to Hear All Your Favourite Songs? Tonight’s The Night.”

The bus campaign supports TV which features the faces of some of music’s biggest artists morphing into each other on-screen. Buddy Holly becomes Diana Ross who becomes Rod Stewart as they perform some of their greatest hits.

The TV breaks on December 26 - in advance of the January 8 station launch - and will run until the end of January. The ads aim to provide an instant flavour of the new easy-listening sound of Smooth Radio 97.5 and 107.7.

GMG Radio Chief Executive John Myers said, “When Smooth Radio launches, we want our future listeners to have a clear impression of what the brand is about and the sort of music they can expect when they tune in. This creative works perfectly to achieve that objective.”

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