Client: Cola-Cola Great Britain
Coca-Cola Great Britain (CCGB) is re-launching an online Christmas campaign following its success last year.
It enables consumers to send festive messages to loved ones using the 'Coca-Cola' sign at Piccadilly Circus, London.
has linked with BD-NTWK, the multidisciplinary marketing agency,
Consumers can register their details on coca-cola.co.uk from December 12 and submit a small message to a recipient of their choice. Consumers will get a confirmation with the date and time the message will be displayed on the landmark sign.
The campaign, created by BD-NTWK, will be promoted via CRM and banner ads.
Last year a total of 7,276 messages were shown throughout the promotion; there were 107,685 visits to the site. Coca-Cola Great Britain donated £5,000 to the Red Cross after a promise to donate 10p to the charity for every message sent by consumers.
Senior Brand Manager at CCGB, Paige Jones, said, "Piccadilly Circus is a great tourist attraction and the Piccadilly sign is seen by many across the world so we are proud to be able to provide consumers with a unique opportunity like this one.
“We are very pleased to be working alongside BD-NTWK for the second year running and we hope to achieve great success as we did last Christmas."