Choose speciality channel:   Choose sector channel:     Search the site


The Salvation Army ‘How many smiles?’

Agency: Harvest

Client: The Salvation Army
The Salvation Army has launched a new appeal to raise £500,000 by Christmas through a new fundraising microsite

Created by Harvest, online and offline advertising encourages people to visit the microsite and donate.  It features a totaliser tree with decorations that will be revealed as more funds are raised and a video of Josh, a homeless child that has benefited from the support of The Salvation Army.

The microsite also shows how the funds will be used and suggests donations such as £18 to provide two nights bed and breakfast in a shelter.

Donors will receive a follow up email to keep them informed of the progress of the Christmas appeal.  The microsite also features a send to a friend option to encourage visitors to recruit other donors and the advertising will also feature on the homepage of

Media across all channels has been planned by Trinity Communications.  The Salvation Army’s retained online marketing agency, Harvest Digital is working in partnership with Trinity to buy online media, including display, search and affiliate marketing, and integrate it with offline activity.

Head of Marketing and Fundraising at The Salvation Army, Julius Wolff-Ingham, said, “Christmas is a time of hope and we want to fulfill the hope of happier times ahead for thousands of people in need.

“Following the success of last year’s Christmas appeal from Harvest we have asked them to produce a much bigger initiative for 2007. The creative is reflected in offline activity and the media is integrated to optimise our budget.

He added, “The microsite is an efficient way for us to collect funds and the totaliser tree is a fun way to show progress so all the advertising will encourage people to donate online.”

coupons viagra prescription discount coupon coupons for prescription medications
free prescription drug cards site free cialis coupons
abortion research paper open abortion doctors
the day after pill click abortion clinics in dallas tx
discount grocery coupons abortion clinics in dallas abortion clinics in richmond va
prescription drug coupons prescription drugs coupon
lisinopril side effects and warnings lisinopril side effects and warnings lisinopril side effects and warnings
late abortion aborted babies
linzess patient assistance bystolic free trial coupon linzess patient assistance
bystolic manufacturer coupon bystolic coupon 2014
cialis dose 30 mg cialis dosage for a 65 year old man cialis dosage for enlarged prostate
aida kreuzfahrt aidasol aida angebote
viagra kamagra read viagra
depakin bustine depakin 300 depakin 300
coupons cialis coupons cialis
buy abortion pill abortion pill is murder abortion pill cost
metoprolol pro medicin metoprolol pro medicin metoprololtartrat
lamisil comprimidos lamisil comprimidos lamisil crema precio
home abortion pill methods abortion pill side effects
abortion pill online first trimester abortion pill low cost abortion pill
abortion ethics abortion places abortion clinic locations
generic naltrexone shot to stop drinking naltrexone for anxiety
naltrexone rapid detox does vivitrol stop withdrawals
naltrexone for multiple sclerosis user reviews naltraxon




3073 showcases match your criteria