Client: World Vision
This new viral campaign uses satire to position World Vision Alternative Gifts as the easy antidote to ‘youth affluenza’ this Christmas, and asks people to reassess their gift-buying choices.
Contrasting the life of a spoilt child in the London suburbs with those who literally have nothing, this viral occupies a brand new space for World Vision, who were the first charity to market with alternative gifts seven years ago.
Script & creative direction – ECD Dan Douglass (Meteorite)
Filming & direction – Gavin MacKinnon Little (Meteorite)
Account handling and production – Marcus Hadfield & Katrina Vines
Client – James Mooring (Head of Consumer Marketing, World Vision).