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ADVERTISING CAMPAIGNS

World Vision ‘No Child Should Have to Endure This’

Client: World Vision

Agency: Meteorite

This new viral campaign uses satire to position World Vision Alternative Gifts as the easy antidote to ‘youth affluenza’ this Christmas, and asks people to reassess their gift-buying choices.

Contrasting the life of a spoilt child in the London suburbs with those who literally have nothing, this viral occupies a brand new space for World Vision, who were the first charity to market with alternative gifts seven years ago.

Script & creative direction – ECD Dan Douglass (Meteorite)

Filming & direction – Gavin MacKinnon Little (Meteorite)

Account handling and production – Marcus Hadfield & Katrina Vines

Client – James Mooring (Head of Consumer Marketing, World Vision).

AJR
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