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ADVERTISING CAMPAIGNS

E.On 'Energy Challenge'

Agency: BEcause

Client: E.On 

BEcause Experiential Marketing has created an experiential roadshow for energy provider E.ON, designed to educate consumers about the importance of energy saving in the home and at work.

The E.ON Energy Challenge is based around a walk-through, interactive ‘house’ inside which consumers can discover everyday energy-saving tips.  The experience first appeared in London’s Covent Garden before visiting Liverpool and Norwich. 

Greeted at the entrance by E.ON Brand Ambassadors, consumers are given an Energy Challenge game card, and challenged to find the answers to five energy-saving questions inside the interactive ‘house’. 

Consumers can explore a fully-equipped kitchen, living room and study, where energy-saving messages are creatively positioned on relevant items such as ‘only boil enough to fill the cup’ coasters and ‘keep the lid on whilst cooking vegetables’ recipe page.

The experience ends in the outdoor E.ON energy oasis where bean bags, deck chairs and head massages are on offer for people to ‘relax and save their own energy’.  Consumers who complete the Energy Challenge are rewarded with E.ON branded energy-saving light bulb or an activity sheet for children to help them start making energy savings at home and at work.

Positioned beside the Energy Challenge house, BEcause has created a 'Wind of Chance' game, that brings to life E.ON’s current TV ad campaign, 'Wind of Change'.

Here, consumers are challenged to enter a ‘Crystal Maze style game’ in a glass-fronted, E.ON branded beach hut.  Contestants have to collect as many red flying tickets as possible in 20 seconds, during which music from the ad plays for everyone to hear.  Prizes including eco kettles, power-down plugs and energy-efficient children’s lamps are available for those who catch between 10-15 tickets.

Marketing Director at BEcause Experiential Marketing, Joss Davidge, said, “This activity brings to life the energy and buzz of E.ON’s latest ‘wind of change’ TV ad and helps people understand how much they can do to save energy and money in their homes and offices.  The activity is acting as a key PR platform for E.ON as it communicates the role it is playing in helping to protect our environment.”

AJR
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