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ADVERTISING CAMPAIGNS

UKTV Christmas promo

Agency: Red Bee Media

Client: UKTV

Red Bee Media has created two new trails using a Christmas Wonderland theme for UKTV, illustrating the breadth of programming across the network's nine channels.

With a bold new feel, the two 30-second trails, which air throughout the Christmas period, have been created to help position UKTV as a fresh destination for viewers.

Featuring strong graphic elements, the trails include children and adults in a white Christmas setting, with colourful UKTV snowflakes surrounding them, and finishing with the tagline 'A Winter Wonderland'.

The aim behind the trails is to show current and new UKTV viewers that the network caters for all tastes across its nine channels; UKTV Gold, Dave, UKTV Drama, UKTV History, UKTV People, UKTV Documentary, UKTV Style, UKTV Gardens and UKTV Food.

Matthew Littleford, Channel Controller at UKTV, said, "Our Christmas campaign will enable us to communicate our position as the channels of choice for viewers of all ages and tastes."

Creative Director for the trails at Red Bee Media, Kevin Hill, added, "UKTV's trails were specially shot to depict the spirit of Christmas by children and adults performing a series of activities related to the season. Our aim was to create something magical that grabs viewers'attention."

AJR
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