Toshiba has launched a new LED signboard in the heart of New York at Times Square.
The new display aims to bring the brand's message to the heart of New York's business and entertainment district, and is part of enhanced global marketing activities to promote recognition of the Toshiba brand.
The LED signboard is 50 feet (about 15 meters) squared and has pride of place on top of One Times Square Building, 285 feet (about 87 meters) above the crowds of Times Square, overlooking the intersection of Broadway and 42nd Street.
It will be used to communicate Toshiba's corporate messages, and highlight products and brands at different and seasonal times of the year.
The One Times Square building is one of the most popular spots in Manhattan. The annual New Year countdown from the building is broadcast worldwide, and has a viewing audience of 1 billion people.