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McVities Christmas packaging

Agency: Chilli

Client: McVitie’s

Christmas is the biggest calendar event for cake sales and is notoriously challenging for brands not currently operating directly in the Christmas market.

McVitie’s have met the challenge head on by injecting a festive flavour into their packaging design, across a full range of cakes.
 
In a market dominated by own brand labels and seasonal bakery products, such as mince pies and traditional Christmas cakes,

The new packaging designs created by Chilli aim to capitalise on the key strengths of McVitie’s products whilst tapping into the Christmas bakery market and providing an alternative to the usual seasonal fayre on offer.
 
Seasonal design elements include rich seasonal colouring, a starry fizz on the branding and an eyecatching typeface, with a consistent look across the range and providing on-shelf standout.

David Whittle of Chilli, said, “We are confident that the new packaging will help McVitie’s to achieve the in-store prominence that these products deserve during the festive season.”

AJR
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