Agency: AKQAClient: Sainsbury’s
Sainsbury's has launched a new magical Christmas Ideas Room microsite ,delivering food and gift ideas and encouraging consumers to "try something new today".
Sainsbury's has launched a new magical microsite ,delivering food and gift ideas and encouraging consumers to "try something new today".
Senior Brand Manager for Sainsbury's, Sarah Squire, said: "The theme behind the Christmas campaign is all about inspiring our customers with new ideas and tips.
The interactive Christmas Ideas Room developed with AKQA is an excellent way of adding greater depth and engagement to our campaign."
The ideas room creates the high-point of Sainsbury's Christmas campaign, and aims to achieve real cut-through at a time of year when marketing activity peaks.
Online advertising on Yahoo, MSN and AOL will drive traffic through to the site.