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ADVERTISING CAMPAIGNS

Magners ‘Christmas Appreciation’

Agency: Young Euro RSCG

Client: Magners Irish Cider

Magners Irish Cider has launched a new campaign to target Christmas consumers.

Shot on location in Magners’ home town of Clonmel, County Tipperary, ‘Christmas Appreciation’ celebrates the beauty and magic of the perfect Christmas winter wonderland.

The execution shows groups of friends enjoying the cider in traditional festive settings accompanied by a voice over, saying,“At Magners, we know the most valuable thing you can spend at Christmas is time.”

Magners marketing director, Maurice Breen, said, “This beautifully shot new commercial captures the magic of the Christmas season. The crisp, winter evening is the perfect contrast to the warm atmosphere of the pub.

“Cosy Christmas nights enjoyed in the company of friends is just the right association for Magners at this time of year”.

It featured the soundtrack “Apple Tree” by Irish singer-songwriter Fiona Meladey.

The TV is being supported by national and regional radio, print, cinema, London Underground advertising and a heavyweight outdoor campaign at landmark sites around the country.

AJR
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