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BBC2 ‘Heroes Broken Doll’ ident

Agency: Red Bee Media

Client: BBC2 

Red Bee Media has created an iconic new series of talent films for BBC2 using the characters from the hit cult series, ‘Heroes’.

Each execution has been created using specially shot footage of each actor or bespoke animation. In the films the number ‘2’ acts as a portal into the mind of the actors, allowing viewers an insight into their psyche. 

Tony Pipes, Writer of the idents at Red Bee Media, said, “Heroes is the most talked about TV series of the year and to continue this buzz we’ve made a number of films using actors from the programme to promote not only Heroes, but the BBC2 brand. In each of the films each actor reveals something about themselves.”

The films are part of a groundbreaking new brand project from BBC2 named 2Dimensions in which viewers will see key BBC2 talent portrayed in two dimensions through the ‘2’ portal.

The Heroes brand films will run predominantly in BBC2 airtime and on the BBC2 website but will also be aired across BBC One, BBC Three & BBC Four in the run up to the season finale on December 5.

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