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Savanna Cider ‘Support a life less sweet’

Agency: FCB

Client: Savanna Cider

An outdoor advertising campaign to support Savanna Cider, the South African cider brand, has been launched in the capital.

The six-sheet poster campaign is being complemented with over 8,000 tube sites.

The off-beat and humorous creative features a black and white rather dour picture complemented by quirky copy, all set against a distinctive yellow background.

The strap line 'support a life less sweet' signs off each of the four different executions along with the brand's catch phrase - 'put lemon in your cider'.

Head of Marketing, Pan-European, for Savanna Cider, Anthony Mills, said, "Cider is becoming a year round drink and the run up to Christmas has become a very busy period for us.

“We are supporting the brand with a campaign that reflects the humour associated with Savanna, worldwide.

He added, "Savanna is also one of the sponsors of the British Comedy Awards and this is forming a keystone in the brand's UK marketing strategy.  It fits seamlessly into our quirky Xmas ad campaign."

Media buying is by Pure Media.

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