Agency: Proctor and Stevenson
The client, Intimis is a provider of 1/2/1 dialogue marketing systems. It's a very big and complex proposition, and can be very dry to explain. However, they are quite a radical bunch, committed to debunking a lot of the prevalent CRM gobblegook.
The brief was to focus on how we could communicate the proposition in the simplest, most cost effective way possible, in a format that was re-useable across many media and for multiple marketing and sales pitch purposes.
The animation featured was produced to explain in a straightforward, entertaining way how their new patented feature 'PURLs anywhere' dramatically improves response rates and reduces marketing spend.
Here's the sales pitch straight from the mouth of Intimis Director Kevin Mason, "When you invite prospects and customers to visit your website do you know who responded? More than likely you’ll know how many of them hit a web page, and you’ll know the few who converted when they bothered to give you their details – say 20% of visitors for a well designed website. But what about the remaining 80%?
If you were given the contact details of these ‘warm’ prospects do you think you could convert more of them with a phone call or a re-solicitation email or letter? You’d only need to convert 25% of these and you’ve doubled your ROI on the campaign. Moreover, because you’ve got a small pool of interested prospects to harvest, your follow-up costs are minimised.
That’s precisely what Intimis personal URLs (PURLs) enable you to do. Rather than use one generic web address (URL) for response, everyone gets their own personal one. If they visit it, you know they did and you know what they looked at. It’s like seeing their footprints in the snow.”
So how did we turn this into straightforward, entertaining presentation? Watch the clip to find out...