Agency: 141 Worldwide /London
Client: Racing UK
141 Worldwide/London is promoting racing's classic Jump (National Hunt) season to potential subscribers of TV channel, Racing UK, with a classically designed integrated campaign.
Using a Art Deco-style design featuring colourful strident graphics of
Horses and jockeys and bold typography the campaign communicates the traditional excitement and mass appeal of the jump season, which runs until April 2008.
The focus of the 141 Worldwide campaign is to promote the channel's extensive and largely exclusive coverage of the thrills of the National Hunt season, broadcast live from across the UK's top courses.
The integrated campaign will include advertising in the racing and national press as well as on-course communications, such as posters, leaflets, postcards and racecards and on-screen advertising. An online execution for banner and the homepage of racinguk.tv is also planned.
Marketing Director, Racing UK, Nick Mills, said, "Since 2004, Racing UK has recorded a remarkable number of subscriptions, far in excess of our expectations, and the success of the seasonally orientated promotional campaigns 141 has delivered over the last few years have been instrumental in that.
“We are confident our new campaign will help us continue this trend."