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The best magazine sales promotions. Nov 2007.

By Ruth Jacob 

As the year ending draws closer were deep into the party season. There’s no shortage of magazines reminding us of the fact – office parties, cocktail parties, award ceremonies... the list goes on.

Taking advantage of the festive time of year, there’s no shortage of sales promotion tools being sold with magazines in a bid to secure purchases.

Here, we take a look at some of goodies that magazines have to offer and assess if they’ll lure party-goers.

Glamour

Nov_Glamour

Glamour magazine included two free gifts, one being a free Kinder Bueno chocolate bar. An image of the chocolate bar can be clearly seen on the magazine packaging, with a bold orange background to add emphasis.

Also included in the magazine is a free clutch bag, available in three colours, which can encourage multiple purchases of the magazine.

Eve

Nov_Eve

Eve magazine includes a free Ruby & Millie mascara; something of great necessity for the party season.  The packaging is set with a metallic colour to promote and complement the metallic casing of the mascara.

The original price of the mascara (£11) is highlighted on the packaging with a bright red background and emphasises how much has been saved if the magazine is purchased.

Easy Living

Nov_Easy Living

This edition of Easy Living, celebrated the festive theme with their free gift.  A packet of luxury note cards; perfect for writing Christmas notes, are included with the magazine.

A copy of Glamour magazine is also included with the magazine (unfortunately without the Kinder Bueno chocolate bar). The free luxury note pad and promotion print on the magazine packaging are both festively coloured red and green.

She

Nov_She

She magazine included two free gifts, one of which was a supplement magazine, which states to provide over 100 simple solutions for an easy Christmas.  There’s also a free packet of Crispini chocolates.

The packaging highlights the double free gifts provided in this edition, on the front of the packaging and also on the top of the magazine packaging.  The bright colour also adds to the promotion of the gifts.

Marie Claire

Nov_Marie Claire

The sales promotion in this edition of Marie Clare, is as far from the excesses of Christmas as it could possibly get.

The magazine includes an ethical organic cotton shopper bag, available in three different colours to encourage multiple purchases. 

Images of the different bags and colour ways, can be seen on the packaging.  The words ‘free’ can be clearly seen on the front of the packaging to grab the attention of the eye.

AJR
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