Agency: Branded Moments of Truth
Client: RAF Collection
A new brand of clothing licensed from a division of the armed forces is running its first major marketing programme through BMT (Branded Moments of Truth) at the end of November.
The RAF Collection, which was launched only six months ago, is inserting its 20 page colour catalogue, designed by BMT, in national press including the Sunday Times and Evening Standard as it gears up for one of the busiest periods in retail, Christmas.
The new brand which is allowed to use various RAF insignia, including the wings, on all its clothing along with the red, white and blue roundel so familiar to the British has three collections; men’s, women’s and boys’. The first is also segmented into Heritage and Off Duty ranges, the latter being more casual in appearance.
Two of the models for the catalogue are Rory and Tony Underwood, both former England rugby internationals; the former having spent 18 years in the RAF.
Founder of the RAF Collection, Nick Adams, said, “Reflecting the ethos and heritage of the brand all our clothing is made to exacting standards which our customers already appreciate. We are now ready to invite a wider audience to view and try our collection of branded clothing.
“A percentage of every sale is paid to the RAF Museum Charitable Trust, based at Hendon and Cosford, to assist in its work of preserving our heritage for generations to come.”
The RAF Collection was launched earlier this year by Resonate PR.